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The Future of Fitness is Changing, and How a Hybrid Virtual Model Will Lead the Shift

Fitness changes since COVID-19

Through the events of 2020, nearly every industry has been impacted by change, and for fitness and amenity areas its no different. With gym closures throughout the country, countless people who have developed a routine have turned to alternate means of fitness, with any motivation they could dig up. As free trials cropped up across several popular and emerging platforms and smaller communities, people explored new alternatives and ways to workout from home, and improvised with little to no workout equipment or their own bodyweight.

As the country has began re-opening, the traditional gym setting remains in delicate focused around the comforts of keeping members safely distanced and surfaces and equipment clean. On top of the heightened awareness around sanitation, spaces carry their limitations when it comes to accommodating larger groups within tighter walls. Despite the circumstances however, a great number of people are eager to get back to their regular on-site fitness routines, but as they get back, they may still have their new practices they’ve been enjoying in the back of their mind as well.

For many others who aren’t as eager to become more comfortable in communal fitness areas, when the cycle of caution ends, (if it ever does), a hybrid model of on-site and virtual fitness will likely be the most useful emerging form of fitness for most.

Where virtual fitness benefits people

A greater number of people who’ve been entrenched in a routine, have now been prompted with the opportunity to explore other ways to workout without having to necessarily follow the hours of a gym, a set class schedule, and fitting in the time it takes to dedicate a separate hour at a minimum, to leave the house and go to a gym, or squeeze it in before or after work. Accessible, on-demand programs give users the experience to try a variety of programs that are tailored to their custom interests and comfort levels. People looking to try a new routine can find security in beginning a new regiment in the comfort of their home when they are intimidated to try it at first in a group setting.

Why a hybrid on-site and virtual fitness model will succeed

Despite all the amazing benefits virtual programs have to offer, there will always be a large category of people who prefer a connection of fitness with others to supplement the benefit of on-demand fitness. Many people report that they love on-site group fitness for the simple fact that being around others and seeing them work hard inspires a contagious competitive spirit encouraging the extra individual push. Instructors help point out corrections and give support in person with modifications, which can be effective, but not as easy from a live perspective. As a way to combat constraints of space limitations for amenity center providers, multi-family amenity spaces and property managers of buildings can look to convert alternate common areas such as rooftops and lobby areas or less commonly used meeting areas as additional or supplemental fitness areas. For property managers who are unable to accommodate alternatives, having a reservation and scheduling system to monitor on-site capacities, as well as the option of virtual access provides the perfect solution. When you are able to accommodate the needs of your residents, tenants and anyone who can benefit from the valuable services you are providing, the flexibility of a hybrid model will never fail to keep people’s needs met.

The trail of recent at-home fitness innovation carries out lasting transformation

With all the extra time at home for millions, many who never found the time to workout before started their fitness journey for the first time. Orders for weights, cardio machines and fitness programs from home in general have remained at an all-time high, and people learned new methods to accomplish the same efforts they were spending hundreds of dollars on every year. Many major players in the fitness realm already worked hard to transform their products and services to incorporate a virtual offering, and saw their efforts well received by their followers. Once a business has provided the extra level of service, there’s usually no going back. While working out at home won’t always have the energy of a spin class, or the motivation of a trainer in the flesh, the changes transformed the way people were managing their lifestyle and accommodated our shifting daily demands – and on this scale, it will undoubtedly never be the same again.

Catherine Rotman