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2020: A Year Like No Other. Here’s How TFLiving Has Grown, and Where We’re Headed.

Against the backdrop of a global Coronavirus pandemic, the events of 2020 brought new challenges no one was prepared for, changing the way we live and how we connect with each other. Through it all, multi-family and corporate real estate powered through with a commitment to engage and support their residents and tenants nationwide.

Events That Inspired Us to Grow

We realized early on in this crisis that we needed to mobilize our team across the U.S. to help our communities respond to this unprecedented time. We launched our free, virtual programs such as TFLiving Connect and product features tailored to keep communities connected when they needed it the most. We continue to evolve our virtual amenity offerings and work with our clients in areas lifting stay at home orders to co-create a safe, personalized plan.

Adapting to COVID-19

COVID-19 reinforced our mission of bringing affordable amenities to the market with heightened rents and tighter budgets than ever. We developed a hybrid solution of on-site and live/or virtual experiences to engage with residents and tenants. While we will strive to bring people together again, we promote outdoor fitness when possible while continuing to host a well-rounded offering of fitness and events as our top priority.

New Safety Protocols

In addition to safe amenity alternatives, hygiene protocols and training were implemented on top of CDC Guidelines for our talent providers and employees to keep our staff and residents/tenants safe on-site. These included COVID-19 training courses through StopCovid.co for Talent Team Members before returning on-site, as well as sanitation, social distancing, and other guidelines to ensure the safety of all residents, tenants, and instructors at all times.

Our Communities Have Had a Lot of Great Things to Say

We received wonderful feedback from many of our Property Managers on how we’ve helped them through these times. Isabella, with ZRS Management said, “TFLiving’s whole team has been very responsive to the needs and wants of our residents. We are appreciative of this opportunity to bring virtual fitness classes to our residents during this time where they are unable to use the fitness center in our community. Thank you, TFLiving!”. DITTO Management shared some positive feedback as well: “TFLiving has given us quick and easy access to tons of virtual content that our residents can use on-demand. Their quick adaptation to the virtual world has been great!.”

Keeping Our Commitment to Equality

As part of our commitment to equality and equal rights, we continue to contribute to the Equal Justice Initiative every month, as new communities sign-on with us.

Shoutouts From the Press

TFLiving has been proud to be featured in a lot of media this year around our pivots and future trends in the multifamily industry as we head into 2021 including:

6 Market Rental Trends to Expect in 2021“, ApartmentGuide.com, December 17th 2020

“Proptech CEO Devin Wirt on how Tech-Enabled Residential & Commercial Amenities Bring Communities Together“, Tangent Podcast, October 9th, 2020

Apartment Communities Optimize Services, Amenities for Life Under a Pandemic“, National Real Estate Investor, September 24th, 2020

New Digital Weapons in the Apartment Amenities Arms Race“, Propmodo, September 8th, 2020

The Future of Amenities Must Include Meaningful Experiences For Renters“, Multifamily Amenities, August 7th, 2020

“How ‘Fit’ Is Your Building”, National Apartment Association, August 11th, 2020

“My New Normal: Q&A Session With Chief Operating Officer Jason Deppen, Bisnow, July 15th, 2020

“How TFLiving Transitioned to Virtual Activities During COVID-19, PrintWithMe, June 15th, 2020

Through it All, We’re Determined Not to Slow Down, and Grateful to All Who Have Been With Us

We’ve launched live, virtual services and since April, many of our properties have converted over and continue to seek a full virtual, or a hybrid on-site and virtual amenities plan for their communities. Through it all, we are so grateful to our team, clients, partners and investors who have supported us through these ever-evolving times and been on this journey with us.

Cheers to a brighter, better, and healthier 2021!

Emily Smith